The makers of ‘Roohi’ promised that they would bring the magic of cinema back, and boy did they deliver!
Looks like this horror-comedy gave the audience the much-needed dose of laughter and stress relief, post-pandemic.
Directed by Hardik Mehta and produced by Dinesh Vijan and Mrigdeep Singh Lamba, Roohi stars Rajkummar Rao, Janhvi Kapoor and Varun Sharma in the lead roles. Appreciated for its witty one-liners and scares, the movie has been given the thumbs up by the audience, and has been drawing in an encouraging footfall given the current scenario.
With rave reviews from major suburbs as well as small towns, Roohi seems to be the ideal film for families to experience the thrill of the big screens once more. Exhibitors too have praised the makers for making the daring, first move to release Roohi on the big screen.
Day 1 Box Office Collection?
Given the pandemic situation, Roohi appears to have fared fairly well at the theatres on its opening day – having brought in a collection of ₹3.06cr nett (India)!
Film exhibitor Akshaye Rathi echoes similar thoughts, saying, “A 3 crore plus start is as good as a 9-10 crore start in a regular environment. Considering the current scenario, the footfalls are very encouraging. We have seen a 200% jump from the morning to evening shows. Since the reopening of theatres, Roohi is possibly the first Hindi film that is drawing people to cinemas in large numbers”.
Talking about the film’s wide appeal, Gautam Dutta, CEO, PVR Limited says, “Roohi has boosted the confidence of the exhibition industry and also reposed the faith of audiences to provide them wholesome entertainment in the safe and secure environment of cinemas. Roohi is receiving good feedback from movie patrons across geographic locations and it is encouraging to see such excellent footfalls”
Saurabh Verma of Inox says, “The response of Roohi is better than even what we had expected. We can only hear laughter in our auditoriums. It is the perfect post-pandemic stress relief film.”
Satadeep Saha from SSR Cinemas, Kolkata shares, “Roohi has started well & the families are finally coming back to theatres for it! People are enjoying the songs which are a major highlight of this movie; the sound effects are also brilliant.”
On such promising signs, Priyanka Chaudhary, CFO, Jio Studios says, “We have always backed content-driven films and Roohi with a 2200+ screen release was just perfect to bring back the magic of cinemas. We are so delighted that audiences all over India are responding with so much love and positivity. This is a big milestone for the film industry and Jio Studios is proud to be a change-maker”.
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