Alia Bhatt’s childrenswear brand Ed-a-Mamma is worth a whopping 150 CRORES!
And if the latest reports are to be believed, then Reliance Brands Ltd is in talks to acquire Ed-a-Mamma for 300-350 CRORES!
The mega-crore deal is almost on the verge of being finalized in 7-10 days! Reliance is allegedly looking to strengthen its branded kidswear portfolio with Alia’s Ed-a-Mamma.
Launched in October 2020, Alia’s Ed-a-Mamma is a vegan compliant brand, having acquired certifications like SEDEX (global certification for ethical trade), Green Denim Certifications through Zero Liquid Discharge (ZLD certification), organic clothing through GOTS (Global Organic Textile Standard) certification.
On the work front, Alia Bhatt will soon be seen in Rocky Aur Rani Kii Prem Kahaani, which is releasing in cinemas on 28 July. She is busy promoting for the same with Ranveer Singh in Vadodara currently.
