Instant Bollywood was founded by Simi Deol in 2012. She is a psychology major with a keen interest in Bollywood.
Instant Bollywood is the first bollywood portal which has a strategy of social media first. Infact the startup originated from Instagram and eventually grew to a website and other plarforms.
Today, Instant Bollywood boasts of around 17 Million followers on it's various social media channels.