- 02:29 PM, Jan 16
Manyavar Mohey has now released a new Ad “Naye Rishtey, Naye Vaade- Hamesha” which is a sequel to it’s epic Virushka Ad featuring once again India’s most loved couple Virat & Anushka.
In the sequel (Naye Rishte, Naye Vaade — Hamesha), we see Virushka attending yet another wonderful big fat Indian wedding a year after their own. They engage in some fun banter about how the other has changed after the wedding. While Anushka laments how he promised to cook food for 15 days of the month but ends up ordering food instead, Virat talks about how she has wielded control of the tv remote, AC remote, and basically his life!
The most beautiful thing about the ad is how realistic it is and shows that imperfections and disagreements are normal aspects of any relationship and they are shown in a humorous light.
Cricket legend Virat is looking his ethnic best dressed in double-breasted Indo-western outfit by Manayvar in mid-night blue colour. The outfit from Manyavar’s latest collection has an edgy asymmetrical cut and is also available in trending colours such as pista green, soft peach, wine and mid-night blue.
Commenting on the campaign, Virat said, “I loved Manyavar’s unique collection for the season. There are lots of different hues and cuts and something for everyone. For myself, I chose a very stylish double breasted outfit with an asymmetrical cut. I think it made me look really suave.”
Bollywood actress & Virat’s better half Anushka adorns a beautiful hand embroidered raw silk lehenga. The ivory coloured lehenga by Mohey has resham and antiquated zardosi and is complemented by a peach tulle dupatta from Mohey.
Lehengas in Mohey’s new collection are available in trending colors of the season like beige, ivory, burgundy, rust, gold rose, and wine. Moreover, the accessories like dupattas, brooches, buttons, pockets, and button edges have been given special attention.
Speaking about the new collection, Anushka said “The youth will definitely resonate with it, especially young couples. Manyavar and Mohey have become brands that the youth have come to relate to.”
Perhaps the one thing that the new ad film is being most appreciated for is its unpretentious nature. Virat and Anushka’s effortless, natural chemistry along with the very youthful vibe of the Shashank Khaitan directed ad film makes it very relatable.
The talented director of the Ad film (Dhadak ,Badrinath Ki Dulhaniya Fame) Shashank Khaitan said “I rarely take on ad film projects, but I was really excited at the prospect of working on Manyavar and Mohey — a brand story that resonates with the entire nation. We wanted to continue the element of relatability of the ad, and with the right treatment of light-hearted banter the film beautifully focuses on love and happiness in spite of differences.”
India’s most beloved couple #Virushka depict how love prevails in spite of the small imperfections in a relationship of marriage.